Meet Shaina Ettel

Since 2008, Shaina has dedicated her artistry and heart to helping women feel beautiful, confident, and truly themselves again through natural-looking, custom human hair wigs.

A Passion Born from Purpose

Shaina Ettel founded SE Wigs Salon in Baltimore with one clear vision: to replace generic, unnatural wigs with pieces that look and feel real — like they belong to you.

As a professionally trained hairdresser and expert wig maker with more than 18 years of hands-on experience, Shaina saw too many women struggling with off-the-shelf options that felt heavy, artificial, and disconnected. She knew there had to be a better way — wigs that move naturally, blend seamlessly, and restore identity rather than hide it.

That belief became the foundation of SE Wigs: every wig is handcrafted to celebrate the woman wearing it.

Why Shaina Started SE Wigs

Shaina’s mission is rooted in empathy and real-world understanding. She believes a wig should never look like a “hat” or feel like a disguise. Instead, it should:

Reflect your unique personality and style

Look like it’s growing from your scalp

Move and behave like your own hair

Fit comfortably for all-day wear

What Drives Her Every Day

For Shaina, it’s never just about hair. It’s about helping women reclaim confidence, joy, and a sense of self after alopecia, medical treatment, or any form of hair loss. Every consultation, every custom wig, every follow-up adjustment is an act of care — a reminder that you are not alone, and you deserve to feel beautiful in your own skin.

Ready to Meet Shaina?

Whether you’re just beginning to explore custom human hair wigs, seeking a natural-looking solution in Baltimore, or ready to start your journey, Shaina and the SE Wigs team are here to listen, guide, and celebrate you.

Book free discovery call

Shaina

Founder & Heart of SE Wigs

Meet "SE"